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The Perfect Script to Set Appointments with Inbound Leads

Inbound leads are the lifeblood of any thriving agency or business. Unlike outbound leads, inbound prospects have already expressed interest in your services, making them easier to book and close. However, converting these leads into appointments still requires persistence, strategy, and a proven process. Below is the ultimate appointment-setting script and tips to ensure your inbound leads turn into meaningful conversations.

Why Inbound Leads Are Key

  • Predictability: Inbound leads are more consistent than outbound efforts, which often depend on finite lead sources.
  • Higher Conversion Rates: Prospects who reach out to you are already interested in your services.
  • Efficiency: Inbound leads typically require less effort to close compared to cold outreach.

While inbound leads are easier to book, they still require a systematic approach. Automated texts and emails are useful, but nothing beats the power of a phone call followed by a personalized text. Here’s how to make it happen.

The Appointment-Setting Script

Opening the Call

Step 1: Greet the prospect professionally.
"Hello, this is [Your First Name] calling to speak with [Prospect’s Full Name]."

Transition to the Purpose of the Call

Step 2: Explain why you’re calling and reference how they inquired.
"Hi, I’m calling because you [insert how they inquired, e.g., filled out a form on Facebook] to speak with us about [insert offer they responded to]."

Step 3: Present the next step.
"I was curious to know if you’d like to [insert desired next step, e.g., schedule a call] later this week or next to see if we’re a fit to work together."

Example:
"Hi, I’m calling because you filled out a form on Facebook to speak with us about white-label social media ads. I was curious to know if you’d like to schedule a call to see if we’re a fit to work together."

Confirm the Details

Step 4: Be prepared to propose times. Have your booking link or calendar open for quick scheduling.

Step 5: Confirm the appointment details before ending the call.
"Great, I’ll send you an invite for [specific date and time] via [email platform]. You should see it shortly."


Persistence is Key

Many leads require multiple follow-ups before committing to an appointment. Consistent follow-up is not harassment—it’s good service. Remember, they’ve expressed interest in hearing from you.

Best Practices for Follow-Up

  • Call Daily: Continue reaching out until you receive an explicit "yes" or "no."
  • Be Professional: Approach each interaction as an opportunity to help, not to sell.
  • Combine Methods: Follow up with a mix of phone calls and personalized texts.

Tips to Ensure Prospects Show Up

Even after booking, you want to maximize the chances of the prospect attending the meeting. Here’s how:

  1. Send a Calendar Invite Immediately
    Ensure the prospect has all the meeting details clearly laid out.
  2. Send Reminder Texts in Advance
    A friendly reminder the day before the meeting can improve attendance rates.
  3. Send a Manual Text the Day Of
    Include the meeting link, time, and any relevant instructions to make joining the call seamless.

Conclusion

Setting appointments with inbound leads doesn’t have to be a daunting task. By using a structured script and following up persistently, you can turn interested prospects into scheduled meetings. Remember, the key is consistency, professionalism, and making the process as smooth as possible for the lead.

Ready to master the art of setting appointments? Contact us today to learn how our white-label services can help streamline your lead generation and appointment-setting processes.

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