Strategies for Audience Segmentation Without a Customer List

Are you struggling to connect with the right audience because you don't have a customer list? At NAA, we excel at creating targeted campaigns that reach the exact demographics you need. Whether you're starting from scratch or looking to refine your current audience, we'll tailor your marketing efforts to ensure maximum engagement and conversion, driving real results for your business. One of the most powerful tools for this is video content.

Why Video Content is Essential for Segmentation

Video content isn’t just attention-grabbing—it’s also an invaluable tool for audience segmentation. Here’s why:

Track Engagement: Meta allows you to create custom audiences based on how much of your video someone watched (e.g., 25%, 50%, 75%, or 100%).
Measure Interest: The length of time someone engages with your video indicates their level of interest, helping you identify warmer leads.
More Precise Than Images: Static images don’t provide the same depth of engagement metrics, making videos a superior choice for segmentation.

By leveraging video engagement metrics, you can build segmented audiences that are highly relevant to your marketing goals.

Learn more about the benefits of video marketing.

Steps to Build Segmented Audiences with Video Content

1. Create Engaging Video Content

Your videos should:

Grab Attention Quickly: Use compelling visuals and hooks within the first few seconds.
Communicate Your Offer Clearly: Ensure the message resonates with your target audience.
Encourage Interaction: Include a call-to-action (CTA) that prompts viewers to take the next step, such as visiting your website or signing up for more information.

2. Run Video Ads on Meta Platforms

Launch video ad campaigns targeting broad audiences. This approach allows you to:

Test and Gather Data: See which demographics and interests engage most with your content.
Maximize Reach: Broad targeting ensures you’re collecting data from a wide range of potential customers.

3. Create Custom Audiences Based on Engagement

Once your video ads are live, use Meta’s tools to build custom audiences:

Segment viewers based on engagement levels (e.g., 25%, 50%, 75%, or 100% watched).
Retarget highly engaged viewers with more specific offers or follow-up content.

4. Use Lookalike Audiences

Meta allows you to create lookalike audiences based on your custom video engagement audiences. This helps you expand your reach to people with similar behaviors and interests, increasing the likelihood of conversions.

Discover how to create lookalike audiences on Meta.

Best Practices for Success

Test Multiple Videos: Run variations to see which performs best with your target audience.
Monitor Performance Metrics: Regularly review engagement metrics to refine your audience segmentation.
Iterate and Optimize: Use the data collected to improve both your video content and targeting strategy over time.

Why Video-Based Segmentation Works

Starting with no customer list can feel like a challenge, but video content gives you a powerful edge. By engaging potential customers and tracking their behavior, you can:

Build targeted audiences efficiently.
Gain insights into what resonates with your audience.
Drive better ad performance by focusing on the most interested prospects.

Conclusion

When starting without a customer list, video content is your secret weapon for effective audience segmentation. By leveraging engagement metrics and creating custom audiences, you can build a foundation for successful, data-driven digital marketing.

Ready to implement video-driven audience segmentation strategies? Contact us today to learn how our white-label services can help you create impactful campaigns from scratch.