How to Run Meta Ads for Your Own Agency

Growing your digital agency with Meta Ads is not just possible; it can be incredibly lucrative when done correctly. At NAA, we scaled to a seven-figure agency in just three years, with Meta Ads driving 95% of our closed deals. After running ads for over 50 agencies, we’ve learned which strategies work and which pitfalls to avoid. Here’s our take on how to run Meta Ads for your agency effectively.

1. Your Offer is Everything

The foundation of a successful Meta Ads campaign is a compelling, price-transparent offer. Here’s why:

• Set Expectations: A clear price point helps align expectations with low-intent prospects. The question isn’t whether people want your services—it’s who can afford them.
• Avoid Overpromising: Guarantees and bold claims often come across as spammy. Keep your message honest and straightforward.

Pro Tip:

Avoid overloading your offer with unnecessary promises. A simple, well-communicated price point will go a long way in building trust.

2. Create Strong Video Content

A high-quality video ad is essential to communicate your offer effectively. Your video should:

• Justify the Price: Explain the value behind your services and why your pricing makes sense.
• Engage Your Audience: Use visuals and storytelling to capture attention and resonate with your target audience.

Pro Tip:

Invest in professional video production if possible, or use simple but engaging tools to create polished ads. Authenticity often outperforms overly produced content.

3. Start Broad, Then Narrow Down

When launching your campaign:

• Target Broad Audiences: Don’t limit yourself by niching down too early. Starting broad gives you a better chance to identify what works.
• Optimize Over Time: Once your campaigns become ROI positive, you can start narrowing your audience for better targeting.

Why It Works:

A broad approach lowers your cost per lead and increases the pool of potential customers. Niching down too early can make lead costs skyrocket, reducing your chances of success.

4. Expand Geographical Targeting

For agencies that can service clients nationwide:

• Target the Entire U.S.: A larger target area reduces your cost per lead significantly.
• Refine Later: If needed, narrow your geographical scope once you’ve established consistent results.

Pro Tip:

If your business is geographically constrained, optimize your campaigns for the largest possible serviceable area.

5. Prioritize Lead Follow-Up

The biggest factor in Meta Ads success is how you handle lead follow-ups:

• Be Persistent: Cheap leads mean you’ll need to contact them multiple times to see results.
• Use a Personal Touch: Automated texts and emails are helpful, but picking up the phone to call or text will yield the best results.
• Aim for Daily Contact: Don’t stop until you get an ultimatum from the lead.

Why It Matters:

Meta Ads generate high lead volume, but the quality varies. Consistent and proactive follow-up ensures you maximize conversions.

Start Small, Think Long-Term

• Budget: Start with $1,000 per month in ad spend, but commit to running ads for at least six months.
• Expect to Iterate: Success may not come immediately. For NAA, it took three tries and a total of $10,000 in ad spend before we saw sustainable results.

Our Journey:

• Attempt 1: Spent $3,000 – failed.
• Attempt 2: Spent $3,000 – failed.
• Attempt 3: Spent $4,000–5,000 – finally started seeing consistent lead flow.

Three years later, Meta Ads are responsible for the majority of our closed deals and continue to be a cornerstone of our growth strategy.

Conclusion

Running Meta Ads for your own agency is both an art and a science. With a compelling offer, strong video content, broad targeting, and persistent follow-up, you can create a scalable lead generation system that fuels your agency’s growth.

Ready to take your agency to the next level? Contact us today to learn how we can help you implement these strategies and grow your business.