Blog

After managing 3,000+ ad accounts, spending over $30 million in ad spend, and doing this for 5+ years, we’ve seen it all. But one thing that never fails to surprise new clients?The 10 Day Scaries. We coined the term because it’s something we’ve witnessed over and over again. Around the 10-day mark after launching a new campaign, clients start to […]

Knowing when and how to bill clients is critical for the success of your agency. In 2025, with the wide array of tools available, billing clients has become easier than ever. Here are some quick tips to streamline your billing process and ensure your agency stays financially healthy. 1. Create a Service Agreement with a […]

Dealing with chargebacks is one of the most frustrating aspects of running a service business. While chargebacks are sometimes unavoidable, implementing best practices can significantly reduce your risk and improve your chances of winning disputes. Here are strategies to help you beat chargebacks and protect your agency’s bottom line. 1. Document Everything Maintaining detailed records […]

Having a reliable debt collections partner is essential for every service-based business. Few things are as frustrating as completing work for a client, only for them to dispute the payment or issue a chargeback. While chargebacks are rare, they can significantly impact your bottom line. Here’s why partnering with a proven debt collections agency can […]

A service agreement is more than just a piece of paper; it’s a foundational document that ensures your agency operates smoothly, mitigates risks, and protects your financial interests. Here’s why every agency must have a robust service agreement in place. 1. It May Be Required for Your Payment Processor Certain payment processors, like Square, may […]

When creating effective ads there are several “technical” factors to consider. These include: While these elements are essential for building effective ad campaigns, the most crucial determinant of success is the level of experience the ad team brings to the table. Here’s why experience consistently outperforms textbook education. The Power of Practical Experience Understanding the […]

Outbound lead generation is a vital part of your agency’s success. While inbound leads are valuable and typically easier to convert due to their intent, relying solely on them has drawbacks. These include: A solid outbound email and SMS strategy can help overcome these challenges and drive more sales for your agency. Here’s how to […]

Inbound leads are the lifeblood of any thriving agency or business. Unlike outbound leads, inbound prospects have already expressed interest in your services, making them easier to book and close. However, converting these leads into appointments still requires persistence, strategy, and a proven process. Below is the ultimate appointment-setting script and tips to ensure your […]

If you sell digital agency services like websites, SEO, paid ads, or content, having a refined sales process is essential for closing more clients and building trust. After successfully closing over 1,000 clients on agency services, we’ve developed a streamlined approach that ensures high conversion rates. Follow this process to optimize your sales calls and […]

Effective communication is crucial for maintaining strong client relationships, but there’s a fine line between keeping clients informed and over-communicating. Too much interaction can create unintended consequences that strain your client relationships and hinder your ability to deliver results. Here’s why over-communicating can be harmful and how to find the perfect balance. The Pitfalls of […]